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<channel>
	<title>3D Warrior</title>
	<atom:link href="http://www.3dwarrior.co.uk/?feed=rss2" rel="self" type="application/rss+xml" />
	<link>http://www.3dwarrior.co.uk</link>
	<description>3D Design &#38; Animation</description>
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		<title>2011 Showreel Progress</title>
		<link>http://www.3dwarrior.co.uk/?p=498</link>
		<comments>http://www.3dwarrior.co.uk/?p=498#comments</comments>
		<pubDate>Wed, 13 Apr 2011 07:24:20 +0000</pubDate>
		<dc:creator>Matt Ratcliffe</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[matt ratcliffe]]></category>
		<category><![CDATA[mattratcliffe]]></category>
		<category><![CDATA[showreel]]></category>

		<guid isPermaLink="false">http://www.3dwarrior.co.uk/?p=498</guid>
		<description><![CDATA[Here are some progress shots of my new showreel containing 3D animation, motion graphics, robots, holograms, a bit of awesome thrown in too hopefully! I wanted to do something a bit different with this showreel, creating a story around my work instead of the usual dull title indent. This should be complete in the next [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2011/04/ROBBIDraft1.png" rel="lightbox[498]"><img src="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2011/04/ROBBIDraft1.png" alt="" title="ROBBI_01" width="620" height="408" class="alignleft size-full wp-image-601" /></a></a></p>
<p><a href="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2011/04/ROBBIDraft2.png" rel="lightbox[498]"><img src="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2011/04/ROBBIDraft2.png" alt="" title="ROBBI_02" width="300" height="187" class="alignleft size-medium wp-image-600" /></a></a></p>
<p><a href="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2011/04/ROBBIDraft3.png" rel="lightbox[498]"><img src="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2011/04/ROBBIDraft3.png" alt="" title="ROBBI_03" width="300" height="187" class="alignleft size-medium wp-image-600" /></a></a></p>
<p>Here are some progress shots of my new showreel containing 3D animation, motion graphics, robots, holograms, a bit of awesome thrown in too hopefully!<br />
I wanted to do something a bit different with this showreel, creating a story around my work instead of the usual dull title indent. This should be complete in the next 1-2 weeks and here&#8217;s a few progress shots.</p>
<p>For some of my work from 2009/10 take a look below. My main software experience is Cinema4D, aftereffects, 3dsmax, Modo, Premiere, Photoshop, Illustrator.</p>
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<p><em>This showreel uses a flash based player, if you can&#8217;t see any video then you haven&#8217;t got flash installed (and I recommend you do) go <a href="http://get.adobe.com/flashplayer/">here.</a></em></p>
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		</item>
		<item>
		<title>Humira Pen Holographic Project</title>
		<link>http://www.3dwarrior.co.uk/?p=1394</link>
		<comments>http://www.3dwarrior.co.uk/?p=1394#comments</comments>
		<pubDate>Tue, 12 Apr 2011 09:32:20 +0000</pubDate>
		<dc:creator>Matt Ratcliffe</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[aftereffects]]></category>
		<category><![CDATA[holographic]]></category>
		<category><![CDATA[humira]]></category>
		<category><![CDATA[modo]]></category>

		<guid isPermaLink="false">http://www.3dwarrior.co.uk/?p=1394</guid>
		<description><![CDATA[A project I worked on with Rapier Group earlier this year. This was some motion design for Humira&#8217;s Pen product line with the end result being a Peppers Ghost hologram using a DreamOc holographic unit, futuristic stuff! What was interesting was every element had to be animated, even if it was slightly &#8220;jiggling&#8221; so as [...]]]></description>
			<content:encoded><![CDATA[<p>A project I worked on with Rapier Group earlier this year. This was some motion design for Humira&#8217;s Pen product line with the end result being a Peppers Ghost hologram using a DreamOc holographic unit, futuristic stuff! </p>
<p>What was interesting was every element had to be animated, even if it was slightly &#8220;jiggling&#8221; so as to promote the 3D holographic effect. Much fun! </p>
<p>The pen was created and animated in Modo along with aftereffects for comping the elements together.</p>
<p><iframe src="http://player.vimeo.com/video/22331504" width="500" height="281" frameborder="0"></iframe></p>
<p>Here is the an early example of the animation using the Dreamoc unit :</p>
<p><iframe src="http://player.vimeo.com/video/22340345" width="500" height="300" frameborder="0"></iframe></p>
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		<item>
		<title>BMW Vision EfficientDynamics showcase</title>
		<link>http://www.3dwarrior.co.uk/?p=900</link>
		<comments>http://www.3dwarrior.co.uk/?p=900#comments</comments>
		<pubDate>Tue, 12 Apr 2011 07:30:21 +0000</pubDate>
		<dc:creator>Matt Ratcliffe</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[3dsmax]]></category>
		<category><![CDATA[bmw]]></category>
		<category><![CDATA[ie9]]></category>
		<category><![CDATA[vision]]></category>
		<category><![CDATA[vray]]></category>

		<guid isPermaLink="false">http://www.3dwarrior.co.uk/?p=900</guid>
		<description><![CDATA[This is a car configurator, using BMW&#8217;s Vision Efficient Dynamic sports car and some HTML 5 wizardry. It has been used as a showcase by Microsoft for their Internet Explorer 9 launch and you can view the website here (but it is advised to use IE9 for best performance). I was responsible for the modelling, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2010/09/IE9.Day_.2_7D6A19D5.jpg" rel="lightbox[900]"><img class="alignnone size-medium wp-image-901" title="IE9.Day.2_7D6A19D5" src="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2010/09/IE9.Day_.2_7D6A19D5-300x187.jpg" alt="" width="300" height="187" /></a>       <a href="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2010/09/IE9.Day_.2_7D6A19D5.jpg" rel="lightbox[900]"><img class="alignnone size-medium wp-image-902" title="IE9.Night.2_1C7D10E9" src="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2010/09/IE9.Night_.2_1C7D10E9-300x187.jpg" alt="" width="300" height="187" /></a></p>
<p>This is a car configurator, using BMW&#8217;s Vision Efficient Dynamic sports car and some HTML 5 wizardry. It has been used as a showcase by Microsoft for their Internet Explorer 9 launch and you can view the website <a href="http://www.beautyoftheweb.com/?aspxerrorpath=/bmw/#/experience/bmw">here</a> (but it is advised to use IE9 for best performance).</p>
<p>I was responsible for the modelling, texturing and rendering of the 3D model using HDRI lighting to match the car with the background. Weapons of choice were 3dsmax and Vray to produce the animations.</p>
<p>For more information check out this blog post by <a href="http://consultingblogs.emc.com/pauldawson/archive/2010/09/15/In-a-spin-with-internet-explorer-9-and-bmw.aspx?utm_source=twitterfeed&#038;utm_medium=twitter">EMC Consulting.</a> </p>
<p>For those who do not want to install IE9 (or can&#8217;t as they use Mac&#8217;s or windows XP) I have uploaded a video of the website in action.</p>
<p><span class="youtube">
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="640" height="505" src="http://www.youtube.com/embed/75ofNRDF-ng?color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;autoplay=0&amp;loop=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=1" frameborder="0"></iframe>
</span><p><a href="http://www.youtube.com/watch?v=75ofNRDF-ng">www.youtube.com/watch?v=75ofNRDF-ng</a></p></p>
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		<item>
		<title>Cthulhu &#8211; Lowfi 3D Illustration</title>
		<link>http://www.3dwarrior.co.uk/?p=1399</link>
		<comments>http://www.3dwarrior.co.uk/?p=1399#comments</comments>
		<pubDate>Mon, 11 Apr 2011 10:06:32 +0000</pubDate>
		<dc:creator>Matt Ratcliffe</dc:creator>
				<category><![CDATA[Illustration]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[cell shading]]></category>
		<category><![CDATA[lowfi]]></category>
		<category><![CDATA[stylistic]]></category>

		<guid isPermaLink="false">http://www.3dwarrior.co.uk/?p=1399</guid>
		<description><![CDATA[3D Illustration of the infamous terror created by H.P. Lovecraft. &#8220;They were not composed altogether of flesh and blood. They had shape&#8230;but that shape was not made of matter. When the stars were right, They could plunge from world to world through the sky; but when the stars were wrong, They could not live. But [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2011/04/e55a8104e86f0133df1e3c2bf79c8241.jpg" alt="" title="e55a8104e86f0133df1e3c2bf79c8241" width="600" height="849" class="alignleft size-full wp-image-1400" /></p>
<p>3D Illustration of the infamous terror created by H.P. Lovecraft.</p>
<p><em>&#8220;They were not composed altogether of flesh and blood. They had shape&#8230;but that shape was not made of matter. When the stars were right, They could plunge from world to world through the sky; but when the stars were wrong, They could not live. But although They no longer lived, They would never really die. They all lay in stone houses in Their great city of R&#8217;lyeh, preserved by the spells of mighty Cthulhu for a glorious resurrection when the stars and the earth might once more be ready for Them.&#8221;</em></p>
<p>This is a stylistic exploration of the Cthulhu myth created by H.P. Lovecraft. Also, I absolutely love octopuses and wanted to see how organic shapes would look given the hard rigid 3D treatment. I am currently getting some T-shirt designs together and some real nice Giclee prints created for posters, so watch this space!</p>
<p>Here are some more stylistic examples:</p>
<p><img src="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2011/04/93ecd22495ea2b64c13602b058799cf9.jpg" alt="" title="93ecd22495ea2b64c13602b058799cf9" width="600" height="849" class="alignleft size-full wp-image-1401" /><br />
<img src="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2011/04/ae444e3ed2cf849b6084534debdc0c58.jpg" alt="" title="ae444e3ed2cf849b6084534debdc0c58" width="600" height="849" class="alignleft size-full wp-image-1402" /><br />
<a href="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2011/04/24ee528c15f45cf1208414fb9a8dbcc0.jpg" rel="lightbox[1399]"><br />
<a href="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2011/04/77d35eb1983f3c8861f1dd452548e5ee.jpg" rel="lightbox[1399]"><br />
<img src="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2011/04/77d35eb1983f3c8861f1dd452548e5ee.jpg" alt="" title="77d35eb1983f3c8861f1dd452548e5ee" width="600" height="849" class="alignleft size-full wp-image-1436" /></a><br />
<img src="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2011/04/24ee528c15f45cf1208414fb9a8dbcc0.jpg" alt="" title="24ee528c15f45cf1208414fb9a8dbcc0" width="600" height="849" class="alignleft size-full wp-image-1435" /></a></p>
]]></content:encoded>
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		<item>
		<title>Pocket Mechanic – Windows 7 Phone 3D Application</title>
		<link>http://www.3dwarrior.co.uk/?p=992</link>
		<comments>http://www.3dwarrior.co.uk/?p=992#comments</comments>
		<pubDate>Thu, 24 Jun 2010 13:22:54 +0000</pubDate>
		<dc:creator>Matt Ratcliffe</dc:creator>
				<category><![CDATA[3D]]></category>

		<guid isPermaLink="false">http://www.3dwarrior.co.uk/?p=992</guid>
		<description><![CDATA[This is a POC testing the 3D &#038; XNA capabilities of the new Windows 7 Phone&#8217;s recently released by Microsoft. I created the 3D distributor engine part in 3dsmax and this model was integrated and developed into an XNA application by Red Badger Consulting The mobile market and especially the smart phones such as the [...]]]></description>
			<content:encoded><![CDATA[<p>This is a POC testing the 3D &#038; XNA capabilities of the new Windows 7 Phone&#8217;s recently released by Microsoft. I created the 3D distributor engine part in 3dsmax and this model was integrated and developed into an XNA application by <a href="http://red-badger.com/">Red Badger Consulting</a></p>
<p>The mobile market and especially the smart phones such as the Windows Phone 7, iphone etc is a very exciting growth area, with the technology taking huge leaps with each generation. I look forward to pushing the 3D capabilities in future projects.</p>
<p><span class="youtube">
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="640" height="505" src="http://www.youtube.com/embed/iG0GX9yRNec?color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;autoplay=0&amp;loop=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=1&#038;feature=player_embedded" frameborder="0"></iframe>
</span><p><a href="http://www.youtube.com/watch?v=iG0GX9yRNec">www.youtube.com/watch?v=iG0GX9yRNec</a></p></p>
<p>For more info take a look at Red Badgers <a href="http://red-badger.com/Blog/post/Pocket-Mechanic-Prototype-Demo.aspx">blog.</a></p>
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		<item>
		<title>Tesco – Next Generation Grocery Shopping</title>
		<link>http://www.3dwarrior.co.uk/?p=693</link>
		<comments>http://www.3dwarrior.co.uk/?p=693#comments</comments>
		<pubDate>Thu, 24 Jun 2010 13:20:08 +0000</pubDate>
		<dc:creator>Matt Ratcliffe</dc:creator>
				<category><![CDATA[3D]]></category>

		<guid isPermaLink="false">http://www.3dwarrior.co.uk/?p=693</guid>
		<description><![CDATA[A 3D &#038; WPF (Windows Presentation Foundation) POC for Tesco, exploring the idea of grocery shopping with cutting edge technology. The video below is from the Microsoft PDC 2008 and the app was used to demonstrate shopping in the future and the possibilities it gives (I certainly want one!). Fast forward to 58 seconds to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2010/06/TescoFutureGroceryWEB2.jpg" rel="lightbox[693]"><img src="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2010/06/TescoFutureGroceryWEB2.jpg" alt="" title="TescoFutureGroceryWEB2" width="636" height="477" class="alignleft size-full wp-image-698" /></a></a></p>
<p><a href="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2010/06/TescoFutureGroceryWEB1.jpg" rel="lightbox[693]"><img src="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2010/06/TescoFutureGroceryWEB1-300x224.jpg" alt="" title="TescoFutureGroceryWEB1" width="300" height="224" class="alignleft size-medium wp-image-697" /></a></a></p>
<p>A 3D &#038; WPF (Windows Presentation Foundation) POC for <strong>Tesco</strong>, exploring the idea of grocery shopping with cutting edge technology. </p>
<p>The video below is from the Microsoft PDC 2008 and the app was used to demonstrate shopping in the future and the possibilities it gives (I certainly want one!). Fast forward to 58 seconds to see the 3D in action. I used 3dsmax for the 3D modelling and some basic coding in xaml using Microsoft Blend.</p>
<p><span class="youtube">
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="640" height="505" src="http://www.youtube.com/embed/y3tzcTIOqc8?color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;autoplay=0&amp;loop=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=1&#038;feature=related" frameborder="0"></iframe>
</span><p><a href="http://www.youtube.com/watch?v=y3tzcTIOqc8">www.youtube.com/watch?v=y3tzcTIOqc8</a></p></p>
]]></content:encoded>
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		<item>
		<title>Smart Metering</title>
		<link>http://www.3dwarrior.co.uk/?p=598</link>
		<comments>http://www.3dwarrior.co.uk/?p=598#comments</comments>
		<pubDate>Thu, 24 Jun 2010 13:17:44 +0000</pubDate>
		<dc:creator>Matt Ratcliffe</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[3dsmax]]></category>
		<category><![CDATA[smart meter]]></category>

		<guid isPermaLink="false">http://www.3dwarrior.co.uk/?p=598</guid>
		<description><![CDATA[Smart metering was a project to help energy clients such as British Gas, EDF to engage customers in innovative ways and encourage them to save energy as per new government guidelines. The 3D house is customisable to suit users needs and empowers them to take responsibility over their energy use. I built the house in [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2010/06/SM_web3.jpg" rel="lightbox[598]"><img src="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2010/06/SM_web3.jpg" alt="" title="SM_web3" width="611" height="408" class="alignleft size-full wp-image-601" /></a></a></p>
<p><a href="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2010/06/SM_web2.jpg" rel="lightbox[598]"><img src="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2010/06/SM_web2-300x187.jpg" alt="" title="SM_web2" width="300" height="187" class="alignleft size-medium wp-image-600" /></a></a></p>
<p><a href="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2010/06/SM_web1.jpg" rel="lightbox[598]"><img src="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2010/06/SM_web1-300x187.jpg" alt="" title="SM_web1" width="300" height="187" class="alignleft size-medium wp-image-599" /></a></a></p>
<p>Smart metering was a project to help energy clients such as British Gas, EDF to engage customers in innovative ways and encourage them to save energy as per new government guidelines. The 3D house is customisable to suit users needs and empowers them to take responsibility over their energy use. </p>
<p>I built the house in 3D along with various flythrough animations. This was then integrated into a WPF desktop application and tested on a Dell touchscreen tablet PC.</p>
<p>A screen capture of the app in use can be viewed here:</p>
<p><span class="youtube">
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="640" height="505" src="http://www.youtube.com/embed/G9M9XgwD66U?color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;autoplay=0&amp;loop=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=1" frameborder="0"></iframe>
</span><p><a href="http://www.youtube.com/watch?v=G9M9XgwD66U">www.youtube.com/watch?v=G9M9XgwD66U</a></p></p>
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		<title>CommonWealth Games – Visualisation</title>
		<link>http://www.3dwarrior.co.uk/?p=703</link>
		<comments>http://www.3dwarrior.co.uk/?p=703#comments</comments>
		<pubDate>Thu, 24 Jun 2010 13:16:34 +0000</pubDate>
		<dc:creator>Matt Ratcliffe</dc:creator>
				<category><![CDATA[3D]]></category>

		<guid isPermaLink="false">http://www.3dwarrior.co.uk/?p=703</guid>
		<description><![CDATA[I was part of a 3D team delivering a series of visualisations for the Glasgow 2014 Commonwealth games. These were then used to help promote the games far in advance. 3dsmax, Photoshop &#038; Vray were used to deliver the images. The work often involved modelling stadium equipment and part&#8217;s of the stadium structure itself along [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2010/06/commonwealthWEB2.jpg" rel="lightbox[703]"><img src="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2010/06/commonwealthWEB2.jpg" alt="" title="commonwealthWEB2" width="636" height="401" class="alignleft size-full wp-image-707" /></a></a></p>
<p><a href="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2010/06/commonwealthWEB1.jpg" rel="lightbox[703]"><img src="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2010/06/commonwealthWEB1-300x220.jpg" alt="" title="1553_1000" width="300" height="220" class="alignleft size-medium wp-image-706" /></a></a></p>
<p>I was part of a 3D team delivering a series of visualisations for the Glasgow 2014 Commonwealth games. These were then used to help promote the games far in advance. </p>
<p> 3dsmax, Photoshop &#038; Vray were used to deliver the images. The work often involved modelling stadium equipment and part&#8217;s of the stadium structure itself along with comping the 3D with HDRI photography.</p>
<p>Go <a href="http://www.glasgow2014.com/games_gallery/player.aspx?assetID=314&#038;assetType=1&#038;p=583">here</a> to see more images from their official website.</p>
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		<title>Mclaren – Data Visualisation</title>
		<link>http://www.3dwarrior.co.uk/?p=670</link>
		<comments>http://www.3dwarrior.co.uk/?p=670#comments</comments>
		<pubDate>Thu, 24 Jun 2010 13:16:06 +0000</pubDate>
		<dc:creator>Matt Ratcliffe</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[3dsmax]]></category>
		<category><![CDATA[aftereffects]]></category>
		<category><![CDATA[mclaren]]></category>

		<guid isPermaLink="false">http://www.3dwarrior.co.uk/?p=670</guid>
		<description><![CDATA[An animated visualisation for Mclaren to explain how data is communicated between the car, HQ in Woking England and the on track team. This was used at the Worldwide Partner Conference for Microsoft in 2008 as presentation material. I had a lot of fun with this project as we wanted a &#8220;tronesque&#8221; look to the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2010/06/mclaren1.jpg" rel="lightbox[670]"><img src="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2010/06/mclaren1.jpg" alt="" title="mclaren1" width="636" height="497" class="alignleft size-medium wp-image-671" /></a></a></p>
<p><a href="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2010/06/mclaren2.jpg" rel="lightbox[670]"><img src="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2010/06/mclaren2-300x234.jpg" alt="" title="mclaren2" width="300" height="234" class="alignleft size-medium wp-image-672" /></a></a></p>
<p>An animated visualisation for Mclaren to explain how data is communicated between the car, HQ in Woking England and the on track team.  This was used at the Worldwide Partner Conference for Microsoft in 2008 as presentation material. </p>
<p>I had a lot of fun with this project as we wanted a &#8220;tronesque&#8221; look to the whole presentation as the main message was about data and how it is transported around. It was all created using 3dsmax , Vray &#038; Aftereffects.</p>
<p>The full presentation can be found below:</p>
<p><span class="youtube">
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="640" height="505" src="http://www.youtube.com/embed/oJsuHKEYnPY?color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;autoplay=0&amp;loop=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=1" frameborder="0"></iframe>
</span><p><a href="http://www.youtube.com/watch?v=oJsuHKEYnPY">www.youtube.com/watch?v=oJsuHKEYnPY</a></p></p>
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		<title>T-Mobile : My village</title>
		<link>http://www.3dwarrior.co.uk/?p=570</link>
		<comments>http://www.3dwarrior.co.uk/?p=570#comments</comments>
		<pubDate>Thu, 24 Jun 2010 13:14:23 +0000</pubDate>
		<dc:creator>Matt Ratcliffe</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[3dsmax]]></category>
		<category><![CDATA[commerical]]></category>
		<category><![CDATA[t-mobile]]></category>

		<guid isPermaLink="false">http://www.3dwarrior.co.uk/?p=570</guid>
		<description><![CDATA[This project for T-mobile was designed to help them explore the idea of bringing their customers together via mobile. Mashing up 3d virtual worlds, augmented realities, enabling users to share life experiences through digital channels. I created all the assets, 3D, design etc and had a lot of fun as I&#8217;m a sucker for cell [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2010/06/myhomevillageWEB.jpg" rel="lightbox[570]"><img src="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2010/06/myhomevillageWEB.jpg" alt="" title="myhomevillageWEB" width="611" height="408" class="alignleft size-full wp-image-649" /></a></a></p>
<p><a href="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2010/06/tmobileMyKitchen2WEB.jpg" rel="lightbox[570]"><br />
<img src="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2010/06/tmobileMyKitchen2WEB-300x211.jpg" alt="" title="tmobileMyKitchen2WEB" width="300" height="211" class="alignleft size-medium wp-image-650" /></a></a></p>
<p><a href="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2010/06/myhomevillage3WEB.jpg" rel="lightbox[570]"><img src="http://www.3dwarrior.co.uk/wordpress/wp-content/uploads/2010/06/myhomevillage3WEB-300x211.jpg" alt="" title="myhomevillage3WEB" width="300" height="211" class="alignleft size-medium wp-image-651" /></a></a></p>
<p>This project for T-mobile was designed to help them explore the idea of bringing their customers together via mobile. Mashing up 3d virtual worlds, augmented realities, enabling users to share life experiences through digital channels. I created all the assets, 3D, design etc and had a lot of fun as I&#8217;m a sucker for cell shading rendering treatments! 3dsmax, vray and photoshop were used.</p>
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